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HERoines does a lot in one place — signature events like #UnWined, Heels Class for a Cure and #ImprovYourself, monthly self-care challenges, a blog, HERoines Inc TV mini web series, plus paid membership and donations. The challenge was to thread all of that through one calm, story-led site that feels like a safe space first and a fundraising tool second — so first-time visitors instantly understand the mission, and members and donors find clear paths to take action.
We crafted a soft, editorial site built around the line "The focus is on HER." A clear mission statement up top is followed by upcoming events, real testimonials from attendees, and a dedicated story arc tracing HERoines from a 2011 girls' night to the 2014 founding. Sticky Donate and Become a Member CTAs, an event calendar with one-click RSVPs, an integrated blog and dedicated HERoines Inc TV section turn passive readers into supporters — across career, health & wellness, spirituality, relationships, fun and finance.
