Christou – WordPress Store

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Christou 1910 DAYS

Project Overview

Christou 1910 is a Greek health-and-wellness house with over a century of heritage — founded by Christos Christou in Athens in 1910 and now stocked in 500+ stores nationwide. Their DAYS line — Comfy anatomical insoles and Fresh deodorizing insoles powered by organic essential oils — needed its own playful, story-led microsite, separate from the parent catalogue, to launch the brand to a younger, lifestyle-driven audience in both Greek and English.

Client

Christou 1910

Service

Web Design & Development

Service

Multilingual UX & Visual Identity

Date

2026

Digital platform

The Challenge

DAYS sits at the intersection of medical-grade comfort and feel-good lifestyle — anatomical Oxinlite foam, Cyclodextrin antibacterial tech, and 100% certified organic essential oils (Peppermint, Tea Tree, Bergamot, Grapefruit). The challenge was to translate that science into a fun, kinetic site that says "Oh Happy Days!" — clearly explains Comfy vs Fresh, supports kids' sizes, runs in Greek and English, and routes traffic to the parent christou1910.com store without friction.

Digital platform

The Solution

We built a vibrant, motion-led microsite split into two confident product worlds — Days Comfy (Ready, Steady, Jump! Run!) and Days Fresh (Smell good, Feel good). Big editorial type, scrolling slogans like "The more you move, the better your mood", illustrated product cards, and dedicated child-friendly sections turn dry technical claims into a brand voice. Full EN/GR localisation, eco-credentials front-and-centre (Oxinlite foam, sugarcane PE packaging, FSC materials), and clean handoffs to the parent shop make it both a brand statement and a sales engine.

Creative Design Agency

Based in India

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